If a Company Adapts or Changes Both the Product and the Communications,the

question 58

Multiple Choice

If a company adapts or changes both the product and the communications,the company engages in a process called ________.

• A) straight extension
• B) marketing communication
• C) product adaptation
• D) dual adaptation
• E) full adaptation

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Definitions:

Modeling

The process of observing and imitating a specific behavior.

Baseball Cap

A type of soft cap with a rounded crown and a stiff bill projecting in front.

Vicarious Punishment

A process of learning where an individual observes another being punished and consequently is less likely to repeat the observed behavior.

Adam

In a Judeo-Christian context, traditionally considered the first human created by God. The term is also used generically to refer to any man.