________ Are Attributes or Benefits That Consumers View as Essential

question 114

Multiple Choice

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

• A) Category points-of-difference
• B) Conceptual points-of-parity
• C) Competitive points-of-parity
• D) Category points-of-parity
• E) Competitive points-of-difference

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Definitions:

Stress Responses

Biological and psychological reactions to stressors, including increased heart rate and heightened alertness.

Behaviourally

Behaviourally means in a manner relating to the observable actions or responses of organisms or individuals.

Emotionally

Pertaining to or involving emotions or the feelings.

Demands

Pressures or requirements that are placed upon an individual or system.