When Commercializing a New Product,market-Entry Timing Is Critical

question 65

Multiple Choice

When commercializing a new product,market-entry timing is critical.Your firm has the distinction of being the first to market with your new product.As the first entrant in the market,your company can enjoy ________.

• A) market attractiveness
• B) first mover advantages
• C) parallel entry
• D) late entry
• E) brand awareness