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Direct marketers and their customers usually enjoy mutually rewarding relationships.Occasionally,however,a darker side emerges.Identify four unethical practices to be avoided in direct marketing.
Payment Plan
An arrangement to pay off a debt in fixed installments over a period of time, often used as an alternative to a lump-sum payment.
Elective Surgery
A type of surgery that is scheduled in advanced and is not emergency in nature, often based on the patient's choice.
Insurance Coverage
The extent of protection provided under an insurance policy, detailing what costs the insurer will cover in the event of certain losses or health care needs.
Clustering
The act of grouping a set of objects based on their similarities, often used in statistical analysis or data mining.
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