All Companies Need to Consider and Evaluate E-Marketing and E-Purchasing

question 83

Multiple Choice

All companies need to consider and evaluate e-marketing and e-purchasing opportunities.Visitors to a Web site will judge its performance on its ease of use and its physical attractiveness.Ease of use breaks down into three attributes: The Web site downloads quickly; the first page is easy to understand; and ________.

• A) the Web site interacts with the visitor in some manner
• B) the visitor finds it easy to order
• C) the visitor finds it easy to navigate to other pages that open quickly
• D) the visitor can easily see the product selected
• E) the visitor is entertained

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Definitions:

Job Involvement

The degree to which an individual identifies with their job, actively participates in it, and considers their job performance to be important to their sense of self-worth.

Job Involvement

Refers to the degree to which an individual identifies psychologically with his or her job and considers their perceived performance level important to self-worth.

Psychological Identification

A psychological process whereby an individual assimilates an aspect, property, or attribute of another person or group and is transformed, wholly or partially, by the model the other provides.

Organization

A structured group of people with a specific purpose or goal, often characterized by a systematic approach and formalized roles within the context of its operation.