An Important Guideline to Be Followed in Conducting an E-Mail

question 60

Multiple Choice

An important guideline to be followed in conducting an e-mail campaign is to ________.

• A) personalize the e-mail with the subscriber's first and last name
• B) make the consumer the same offering as in your direct-mail campaign
• C) make it difficult for the consumer to "unsubscribe" from your list
• D) update your e-mail lists once or twice a year
• E) offer something the customer could not get via direct mail

---

Definitions:

Unanticipated Social Change

Changes in society that occur unexpectedly, often as a result of innovation or events that were not foreseen.

Marshall McLuhan

A pioneering Canadian philosopher and educator known for his work on media theory, who coined the expressions "the medium is the message" and "global village."

Medium Itself

Refers to the actual communication channel or medium through which information or content is delivered and its inherent characteristics.

Technology Industrialization

The transformation and development of industries to incorporate advanced technologies in their processes, enhancing efficiency and productivity.