The Objective-And-Task Method of Promotions Budgeting Calls Upon Marketers to Develop

question 30

Essay

The objective-and-task method of promotions budgeting calls upon marketers to develop promotion budgets by defining specific objectives,determining the tasks that must be performed to achieve these objectives,and estimating the costs of performing these tasks.What is the major advantage of using this method?

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Definitions:

Weak Economy

A state where a country's overall economic performance is poor, characterized by low growth, high unemployment, and declining business activities.

Job Depth

The degree of control employees have over their tasks and procedures at work.

Assembly Line

A manufacturing process that breaks down the production into sequential steps carried out by different workers, significantly increasing efficiency.

Gain-Sharing Plan

A type of incentive plan that gives employees a share of the company's saved costs or increased profits, typically resulting from their collective efforts to improve performance.