An Objective of a Direct-Mail Campaign Is to Solicit an Order

question 57

Multiple Choice

An objective of a direct-mail campaign is to solicit an order from the prospects.Your firm's latest direct-mail offer was mailed to 100,000 targeted consumers.To date,you have received 2,000 orders for your offer.Based upon what the industry's historical order-response rate,has this campaign been successful

• A) Yes, a 2% rate is considered good.
• B) No, the 2% rate is below acceptable standards for a mailing.
• C) No, the 2,000 orders does not cover the marginal costs of the mailing.
• D) No, the level is below acceptable levels.
• E) Cannot tell without more information.

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Definitions:

Customer's Claim

A statement made by a customer asserting a right to a refund, compensation, or remedy due to dissatisfaction with a product or service.

Apologize

The act of expressing regret or sorrow for one's actions, typically to seek forgiveness.

Recommendations And References

Suggestions or advisory opinions aimed at guiding decisions or actions, and endorsements or testimonials verifying someone's abilities and character.

Direct Approach

A straightforward strategy that involves tackling an issue or communicating a message openly and directly.