Some of the Public and Ethical Issues in Direct Marketing

question 107

Multiple Choice

Some of the public and ethical issues in direct marketing include irritation,unfairness,deception and fraud,and ________.

• A) invasion of privacy
• B) smoothness of the commercials
• C) phone calls at the dinner hour
• D) prying on the less sophisticated
• E) downright illegal activities

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Definitions:

Good Cause

A legitimate, justifiable reason for taking a particular action, often used in legal and employment contexts.

Franchise Agreement

A legal document outlining the rights and responsibilities of the franchisor and franchisee, including terms of payment, support, and operation.

Terminate the Contract

The act of legally ending an agreement or contract before its predetermined end date.

One-Time Fee

A charge that is paid only once for a service or product, rather than recurring payments.