In Deciding on an Ad Budget,marketers Must Recognize That Consumer

question 2

Multiple Choice

In deciding on an ad budget,marketers must recognize that consumer response can be ________-shaped: An ad threshold effect exists where some positive amount of advertising is necessary before any sales impact can be detected,but sales increases eventually flatten out.

• A) T
• B) M
• C) S
• D) Y
• E) C

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Definitions:

Type of Power

Refers to the various ways in which power can be expressed or wielded, such as through authority, persuasion, or force.

Expert Power

The influence one possesses as a result of one's experience, skills, or knowledge in a particular domain.

Authorities

Authorities are individuals or organizations that hold the power to make decisions, enforce rules, and govern within a certain area or domain.

Legislative Advocacy

The act of attempting to influence decisions made by legislators or officials in the government, usually to pass, reform, or repeal laws.