In Micromodels of Marketing Communications,the Four Classic Response Hierarchy Models

question 108

Multiple Choice

In micromodels of marketing communications,the four classic response hierarchy models includes all of the following EXCEPT ________.

• A) communications model
• B) innovation-adoption model
• C) hierarchy-of-effects model
• D) AIDA
• E) BAMT

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Definitions:

Task Force

A temporary group of employees responsible for bringing about a particular change.

Group Of Employees

A collective of individuals who work together in the same organization and contribute towards achieving the organization's goals and objectives.