The Eight Steps in Developing Effective Communications Start with the Basics

question 130

Multiple Choice

The eight steps in developing effective communications start with the basics: identifying the target audience,determining the objectives,designing the communications,________ ,and establishing the budget.

• A) selecting the advertising copy
• B) managing the process
• C) choosing the media mix
• D) selecting the channels
• E) measuring results

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Definitions:

Equilibrium Exchange Rate

The exchange rate at which the demand for a currency equals its supply in the foreign exchange market, resulting in a stable market price.

Euros

The official currency of the Eurozone, which is used by 19 of the 27 European Union countries, known collectively as the Euro area.

Foreign Currencies

The currencies of other countries, used for conducting international transactions or as an investment.

Bonds

Fixed-income investments representing loans made by an investor to a borrower, typically corporate or governmental, which include terms for fixed interest payments and the eventual return of principal.