The Ability to Identify the Brand Within the Category,in Sufficient

question 32

Multiple Choice

The ability to identify the brand within the category,in sufficient detail to make a purchase,is known as ________.

• A) category need
• B) brand awareness
• C) brand attitude
• D) brand purchase intention
• E) brand conviction

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Definitions:

Encryption

The method of transforming data or information into a coded format to safeguard against unauthorized entry.

RFID

Stands for Radio-Frequency Identification, a technology used to identify and track tags attached to objects using electromagnetic fields.

Automatically Logs

The process by which a system records events, transactions, or activities without manual intervention.

University Computer

A computer provided or used within a university setting, often for academic or administrative purposes.