Which of the Following Is NOT One of the Advantages

question 70

Multiple Choice

Which of the following is NOT one of the advantages of having an integrated marketing communications program

• A) It forces management to think about how the company communicates.
• B) It forces management to think about every way the customer comes in contact with the company.
• C) It produces greater sales impact.
• D) It increases consumer involvement.
• E) It produces stronger message consistency.

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Definitions:

Borderline Personality Disorder

A mental health disorder characterized by unstable moods, behavior, and relationships, often resulting in significant emotional distress.

Intimacy

a close, familiar, and usually affectionate or loving personal relationship with another person or group.

Avoidant

Characterized by a pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation.

Criticism

The act of expressing disapproval of someone or something based on perceived faults or mistakes, or the analysis and judgment of the merits and faults of a literary or artistic work.