Examlex
In assessing the collective impact of an IMC program,the overriding goal is to create the most effective and efficient communications program possible.
Dr. Pepper Snapple Group
An American soft drink company that manufactures, markets, and distributes non-alcoholic beverages including Dr. Pepper, 7UP, and Snapple.
Country Time Lemonade
A popular brand of lemonade mix made by Kraft Foods, often associated with the iconic imagery of American summer.
Balancing
The process of ensuring stability or equilibrium in a system or situation.
Consumer Needs
Fundamental requirements that motivate individuals to make purchase decisions, such as food, shelter, and safety.
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