Communications-Mix Allocations Vary Between Consumer and Business Markets

question 14

Multiple Choice

Communications-mix allocations vary between consumer and business markets.Consumer marketers tend to spend comparatively more on sales promotion and advertising; business marketers tend to spend comparatively more on ________.

• A) word-of-mouth marketing
• B) personal selling
• C) direct marketing
• D) interactive marketing
• E) events and experiences

Understand the concept of e-commerce and its significance in modern business.

Distinguish between value-adding and non-value-adding business activities.

Explain the significance of information systems in various business areas.

Analyze business scenarios using Porter's Five Forces model.

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Definitions:

Unemployment Rate

The proportion of the workforce that is unemployed and actively seeking work.

Structurally Unemployed

Unemployment resulting from industrial reorganization, typically due to technological change, rather than fluctuations in supply or demand.

Investment Banker

A professional within the banking sector who deals with raising capital for corporations, governments, or other entities by underwriting or acting as the client's agent in the issuance of securities.

Cyclical Unemployment

Unemployment that occurs due to fluctuations in the economic cycle, such as recessions.