In Terms of Source Credibility,why Would a Medical Doctor Have

question 132

Essay

In terms of source credibility,why would a medical doctor have greater source credibility as a spokesperson speaking about the effects of a new drug than a retired actor would? What are the three characteristics of source credibility?

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Definitions:

Crisis Situations

Events or circumstances that pose serious threats to the stability or functioning of an organization or community, requiring immediate attention.

Charisma

A compelling attractiveness or charm that can inspire devotion in others, often used to describe individuals with magnetic personalities and leadership qualities.

Influence

is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.

Follower Perceptions

The thoughts, feelings, and beliefs held by followers about their leader or organization.