A Horizontal Marketing System Brings Two Related Firms Together to Marshal

question 76

True/False

A horizontal marketing system brings two related firms together to marshal the resources or programs necessary to provide an emerging marketing opportunity.

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Definitions:

Uncertainty

The state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.

Personal Selling

A direct marketing approach where salespeople personally communicate with potential buyers to promote and sell products or services.

Salesperson

An individual who sells goods and services to other entities, usually in exchange for money.

Credit And Debit Cards

are financial tools used for electronic transactions; credit cards allow borrowing against a line of credit, while debit cards withdraw funds directly from a bank account.