In Your Position as a Marketing Manager for a Small

question 10

Essay

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?

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Definitions:

Stereochemical Detail

Information regarding the three-dimensional arrangement of atoms within a molecule and how this arrangement affects chemical behavior and reactivity.

Regio-

A prefix in chemistry indicating the region or position in a molecule where a reaction takes place, often used in context with selectivity.

Stereochemical Detail

Information regarding the three-dimensional arrangement of atoms or groups within molecules, which can influence physical and chemical properties.

Markovnikov's Rule

A rule in organic chemistry that predicts the regiochemistry of halogen addition to alkenes, where the halogen atom bonds to the more substituted carbon.