Pricing Cues Such as Sale Signs and Prices That End

question 131

Multiple Choice

Pricing cues such as sale signs and prices that end in 9 become more influential when ________.

• A) consumer price knowledge is poor
• B) items are purchased frequently
• C) items have been on the market a long time
• D) prices are consistent year-round
• E) they are employed frequently

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Definitions:

Wealthy

Possessing a substantial amount of money, resources, or assets; affluence.

Power

The ability or capacity to direct or influence the behavior of others or the course of events.

Intersectionality

A conceptual framework for understanding how various forms of social stratification, such as race, gender, and class, interact to create unique modes of discrimination and privilege.

Homogeneity

The quality or state of being all the same or all of the same kind.