Price Is One of the Two Elements of the Marketing

question 146

True/False

Price is one of the two elements of the marketing mix that produce revenue.

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Definitions:

Resale Products

Goods purchased with the intention of selling them to another party, often at a markup, without significant modification.

Commodities

Basic goods used in commerce that are interchangeable with other goods of the same type, often used as inputs in the production of other goods or services.

Wares

Products or goods that are available for sale.

Consumer Reports

A nonprofit organization that provides reviews and comparisons of consumer products and services based on testing and research.