Services Have Four Distinctive Characteristics That Greatly Affect the Design

question 94

Essay

Services have four distinctive characteristics that greatly affect the design of marketing programs.List these characteristics and briefly explain each.

Recognize how advertising appeals to different levels of Maslow's hierarchy of needs.

Distinguish between physiological, safety, social, esteem, and self-actualization needs in the Maslow hierarchy.

Identify consumer behavior concepts such as personality traits, self-concept, and selective perception.

Understand the implications of personality traits and self-concepts on purchasing behavior.

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Definitions:

Same-sex Parent Households

Families where children are raised by parents of the same gender, either biological or adoptive.

Slave Owners

Individuals who owned slaves in the past, typically in contexts where slavery was legally recognized and institutionalized.

18th

Refers to the 18th century, a period from 1701 to 1800, which is often associated with the Enlightenment and significant political and social changes.

19th Centuries

The period from 1801 to 1900, marked by significant political, social, and technological changes globally.