Developing Brand Strategies for a Service Brand Requires Special Attention

question 61

Essay

Developing brand strategies for a service brand requires special attention to the elements of branding and marketing.Explain why it is different for branding a service versus a tangible product.

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Definitions:

Internal And External

Describes factors or influences that originate from within an entity (internal) or from the outside environment (external).

Routine Assignments

Tasks or duties assigned on a regular basis, usually as part of daily work in a job or role, often characterized by repetitiveness and a predefined process.

Weak Performer

An individual in an organization who consistently fails to meet the expected standards of performance.

Attribution Process

The cognitive process by which individuals assign cause or motive to their own and others' actions.