Service Offerings Can Be Differentiated in Many Ways

question 61

Multiple Choice

Service offerings can be differentiated in many ways.The offering can include innovative features.What the customer expects is called the ________.

• A) brand package
• B) complete service package
• C) primary service package
• D) bundled package
• E) none of the above

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Definitions:

Imprinting

A rapid learning process that occurs early in the life of a social animal, such as a bird, wherein it forms attachments and develops a concept of its own identity.

Bronfenbrenner's Systems

A theoretical model that explores how different environmental systems influence human development, ranging from immediate surroundings to broader societal cultures.

Microsystem

The immediate settings with which the child interacts, such as the home, the school, and the child’s peers.

Exosystem

Community institutions and settings that indirectly influence the child, such as the school board and the parents’ workplaces (from the Greek exo, meaning “outside”).