Services Must Consider Developing a Brand Hierarchy and Brand Portfolio

question 68

Multiple Choice

Services must consider developing a brand hierarchy and brand portfolio that permits ________ and targeting of different market segments.

• A) differentiation
• B) product placement
• C) positioning
• D) image
• E) none of the above

---

Definitions:

Fence Sitters

Individuals or parties in a negotiation or decision-making process who are undecided or neutral, often waiting to be persuaded by one side or the other.

Constituents

Individuals or groups represented by someone in a negotiation or decision-making process, often relying on the representative to advocate on their behalf.

Agent's Performance

The effectiveness with which an individual acting on behalf of another carries out their duties.

Rejection Vote

is a mechanism or act in decision-making processes where participants vote against a proposal or candidate as a means of expressing disapproval.