Various Factors Have Contributed to the Growing Use of Packaging

question 96

Multiple Choice

Various factors have contributed to the growing use of packaging as a marketing tool and include all of the following EXCEPT ________.

• A) self-service
• B) consumer affluence
• C) consumer influence
• D) company and brand images
• E) innovation opportunities

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Definitions:

Reliability

The degree to which the result of a measurement, calculation, or specification can be depended on to be accurate across different instances.

Consistently Performed

Actions or behaviors that are carried out regularly and without significant variation, indicating reliability or stability in performance.

Descriptive Statistics

Mathematical procedures that allow a researcher to characterize a data pattern; these procedures include measures of central tendency and of variability.

Demand Characteristics

Cues in an experimental environment that suggest to participants what behavior is expected or desired by the researcher.