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Firms should design the highest performance level possible for their products.
Ethnographic Interview
A qualitative research method involving structured or semi-structured interviews to understand cultural practices and participants' viewpoints.
Face-To-Face Interview
A method of data collection or assessment involving direct, in-person conversation between the interviewer and the respondent.
Exploratory Research
A type of research conducted to investigate a problem or situation when little is known about it, aiming to gain insights and familiarity.
Participant Observation
A qualitative research method where the researcher immerses themselves in a group or community to observe and participate in their activities, gaining a deeper understanding of their behaviors and customs.
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