A Starting Point in Defining a Competitive Frame of Reference

question 38

Multiple Choice

A starting point in defining a competitive frame of reference for a brand positioning is to determine ________-the products or sets of products with which a brand competes and which function as close substitutes.

• A) functional membership
• B) competitive field
• C) category membership
• D) value membership
• E) demand field

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Definitions:

Specific Details

Precise and explicit particulars that clarify or provide depth to information or description.

Scope

The extent or range of view, understanding, or application; in projects, it defines the boundaries of the project details, goals, deliverables, and tasks.

Key Points

The most important or central ideas in a discussion, argument, or piece of writing.

Demonstrations

Demonstrations are public displays or presentations of how something works or is performed, often used to teach, persuade, or protest.