Marketers Must See Themselves as Benefit Providers

question 21

Multiple Choice

Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow them to walk unobstructed.This is an example of what level in the consumer-value hierarchy

• A) Pure tangible good
• B) Basic product
• C) Augmented product
• D) Potential product
• E) Consumption system

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Definitions:

Racial Differences

Variations among individuals and groups based on racial or ethnic characteristics, often discussed in sociological, biological, or cultural contexts.

Behavior

The behavior or response of a person or a group when influenced by stimuli that are external or internal.

White Supremacists

Individuals or groups that believe white people are superior to those of all other races and should therefore dominate society.

White-only Society

A social system where only individuals identified as white are allowed participation, benefits, or residence, historically enforced through segregation and discrimination.