Examlex
Most products are established at one of four performance levels: low,average,high,or superior.For example,mountain bikes come in a variety of sizes and physical attributes.When a consumer purchases a mountain bike costing $1,000,she/he expects the bike to perform to specifications and to have a high _________ meeting the promised specifications.
Central Selling Point
The most compelling or attractive feature of a product or service that is emphasized in marketing.
Sales Message
A communication designed to persuade or inform potential customers about a product or service.
Guarantees
Commitments or assurances provided to ensure satisfaction with a product or service, emphasizing the provider's confidence in meeting specified standards.
Value for Money
The measure of something's worth or utility compared to its cost.
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