Using the ________ Level of the Product Hierarchy to Market

question 125

Multiple Choice

Using the ________ level of the product hierarchy to market its soups,Campbell Soups feature the company name first,then the soup variety on their packaging.

• A) item
• B) product-type
• C) need-family
• D) product-family
• E) product-line

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Definitions:

Acres

A unit of land area used in the imperial and US customary systems, equivalent to 4,840 square yards or 43,560 square feet.

Rent

Payment made to use or occupy land, a building, machinery, or other assets for a specified period under a lease agreement.

MRP

An abbreviation for Marginal Revenue Product, which is the additional revenue generated from employing one more unit of a factor, such as labor or capital.

Workers

Individuals engaged in a profession or activity, especially one involving manual or physical labor, contributing to the production of goods and services in an economy.