Industrial-Goods Classifications Based on Terms of How the Products Enter

question 146

Essay

Industrial-goods classifications based on terms of how the products enter the production process and their relative costs include such segments as materials and parts and capital items. Window cleaning services, consumable office supplies, personal computers, desks, paint, nails, and buckets are included in the classifications of industrial goods. List the other "classifications" including subclassifications for industrial goods.

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Definitions:

Heuristic-Systematic

Referring to a model of information processing that includes a heuristic, or shortcut, method and a systematic, or detailed, method for decision making.

Elaboration-Likelihood

A model of persuasion that posits there are two primary cognitive processing paths—central and peripheral—that influence the likelihood of message-induced attitude change.

Persuasion Cues

Elements in communication that influence the receiver's acceptance of a message, including source credibility, message content, and emotional appeals.

Reciprocity Principle

A social psychology concept stating that people are more likely to comply with a request from someone who has previously done something for them.