Assume That You Are the Marketing Manager for a Large

question 33

Essay

Assume that you are the marketing manager for a large appliance manufacturer.You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible.You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective.What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice?
Suggested

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Definitions:

Sit-Ins

A form of protest in which participants occupy a place, refusing to leave until their demands are met.

Lunch Counters

Countertop spaces in diners or cafeterias where meals are served, historically significant in civil rights movements for sit-ins against racial segregation.

Rosa Parks

An African American civil rights activist, whose refusal to give up her bus seat in 1955 sparked the Montgomery Bus Boycott, a seminal event in the Civil Rights Movement.

Bus

A large motor vehicle designed to carry multiple passengers, commonly used for public transportation.