Because Consumers Generally Fail to Recognize When Their Toothbrushes Need

question 102

True/False

Because consumers generally fail to recognize when their toothbrushes need to be replaced,many new toothbrushes have a colored set of bristles that fade with wear,signaling the consumer that he or she needs to buy a new toothbrush.This is an example of increasing sales through increasing the frequency of consumption.

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Definitions:

Ego Defenses

Psychological strategies employed by the ego to manage anxiety, conflict, and internal or external stressors.

Id Impulses

Instinctual drives and desires, often unconscious, that form part of Freud's structural model of the psyche, seeking immediate satisfaction according to the pleasure principle.

Ego Defense Mechanisms

According to psychoanalytic theory, strategies developed by the ego to control unacceptable id impulses and to avoid or reduce the anxiety they arouse.

Unconscious Conflict

A struggle or problem that exists in one's unconscious mind, affecting behavior and emotions without the individual's awareness.