Examlex
In general,a company should monitor three variables when analyzing competitors.List and briefly characterize those three variables?
Product Portfolio
The collection of all products or services that a company offers to sell. The portfolio can include a range of products across different markets or product categories.
Contribution Margin Mix
The relative proportion of different products or services, contributing to the total contribution margin, highlighting how combination effects overall profitability.
Break-Even Point
The point at which total costs and total revenue are equal, meaning there is no net loss or gain, and one has 'broken even'.
Unit Contribution Margins
The difference between the selling price per unit and variable cost per unit, indicating the contribution of each unit sold to covering fixed costs.
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