In a Positioning Statement,the Case for the Product Rests on Its

question 88

Multiple Choice

In a positioning statement,the case for the product rests on its ________.

• A) product category
• B) points-of-difference
• C) target consumer
• D) consumer need
• E) brand

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Definitions:

State of Mind

An individual's mental or emotional condition at a particular time, which can influence perceptions, decisions, and behaviors.

Black Church

Refers to Christian churches that have predominantly African American congregations, playing a significant role in the history and culture of the African American community.

White-Controlled

Descriptive of organizations, governments, or institutions that are predominantly directed and governed by individuals of European descent.

Religious Institutions

Organizations founded on religious beliefs and practices, often involved in worship services, moral guidance, and community activities.