If a Marketer Is Seeking to Segment a Business Market,which

question 135

Multiple Choice

If a marketer is seeking to segment a business market,which of the following variables is generally felt to be the most important

• A) Personal characteristics
• B) Demographic variables
• C) Situational factors
• D) Operating variables
• E) Purchasing approaches

---

Definitions:

Testosterone

A primary male sex hormone that plays key roles in developing male reproductive tissues, as well as promoting secondary sexual characteristics such as muscle and bone mass, and the growth of body hair.

Pheromone

A chemical substance produced and released into the environment by an animal, affecting the behavior or physiology of others of its species.

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, intense fear of gaining weight, and a distorted perception of body weight.

Body Image

An individual's perception, thoughts, and feelings about their own body's appearance, which can influence self-esteem and behavior.