The Energy-Bar Market Created by PowerBar Ultimately Split into a Variety

question 50

Multiple Choice

The energy-bar market created by PowerBar ultimately split into a variety of subcategories,including those directed at specific segments and some possessing specific attributes.This is an example of ________.

• A) market consolidation
• B) consumer determinism
• C) breakaway marketing
• D) market fragmentation
• E) channel differentiation

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Definitions:

Formula

A mathematical relationship or rule expressed in symbols, or a prescribed and detailed method of doing something.

Malnutrition

A condition that occurs from consistently eating a diet in which nutrients are either not enough or are too much, causing health problems.

Stunting

The failure of children to grow to a normal height for their age due to severe and chronic malnutrition.

Neurons

Specialized cells of the nervous system that transmit information to other neurons, muscles, or gland cells.