Examlex
A starting point in defining a competitive frame of reference for a brand positioning is to determine category membership.How would you define category membership?
Downward-sloping
A graphical representation indicating a negative relationship between two variables, such as price and quantity demanded in the demand curve.
Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good, quantitatively expressed as the percentage change in quantity demanded divided by the percentage change in price.
Inelastic
An inelastic good or service has a demand that does not change significantly when its price goes up or down.
Insensitive to Price
A characteristic of demand wherein the quantity demanded by consumers changes very little with a change in the product's price.
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