As the Marketer of a New Soft Drink,what Are the Three

question 14

Essay

As the marketer of a new soft drink,what are the three levels at which you might anchor your brand's points of difference?

---

Definitions:

State Spending

The amount of money a government spends on public services and goods, including education, healthcare, and infrastructure.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various means.

Finance

The management of large amounts of money, especially by governments or large companies.

Ability-To-Pay Principle

The idea that those who have greater income (or wealth) should pay a greater proportion of it as taxes than those who have less income (or wealth).