When Companies Search for New Ways to Satisfy Customers and Distinguish

question 119

Multiple Choice

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.

• A) consumption system
• B) expected
• C) potential
• D) augmented
• E) basic

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Definitions:

Conditioning

A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.

Effortful Processing

A form of memory encoding that necessitates focus and deliberate effort, unlike automatic processing.

Encoding

Encoding is the initial process of converting information into a form that can be stored in memory, involving the transformation of sensory input into a meaningful memory.

Implicit Memory

This is a type of long-term memory that enables people to perform tasks without conscious awareness of these previous experiences.