There Are Three Key Consumer Desirability Criteria for Creating Points-Of-Difference

question 72

Essay

There are three key consumer desirability criteria for creating points-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference. The hotel may not have been successful in its attempt to create its POD because of which consumer desirability criteria associated with PODs?

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Definitions:

Opportunities

Circumstances or situations that present favorable conditions for achieving certain goals or advancing one's interests.

Entrepreneurs

Individuals who organize, manage, and assume the risks of a business or enterprise, often innovating and driving economic growth.

Problems

Issues or obstacles that need to be solved or overcome.

Scientific Charity

An approach to philanthropy that emphasizes the use of research, evidence, and data to inform charitable activities and maximize impact.