There Are at Least Three Key Consumer Desirability Criteria for PODs

question 94

Multiple Choice

There are at least three key consumer desirability criteria for PODs (points-of-difference) : relevance,distinctiveness,and ________.

• A) believability
• B) presentation style
• C) economy
• D) nontechnological
• E) information content

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Definitions:

Internal Cause

An explanation for behavior or events that attributes their origin to factors within the person, such as traits, feelings, or abilities.

Emotional Lability

The tendency to experience rapid and intense emotional changes or mood swings, with emotions that might not be proportionate to the situation.

Self-Categorisation Theory

A theory in social psychology that explains how individuals classify themselves and others into specific groups, influencing behavior and group dynamics.

Covariation Model

A psychological theory that explains how people attribute causes to events based on the co-occurrence of certain factors.