From a Marketing Management Perspective,there Are Three Main Sets of Brand

question 147

Multiple Choice

From a marketing management perspective,there are three main sets of brand equity drivers.Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand

• A) The product and all accompanying marketing activities and supporting marketing programs
• B) The service and all accompanying marketing activities and programs
• C) The initial choices for the brand elements or identities making up the brand
• D) Associations indirectly transferred to the brand by linking it to some other entity
• E) The profitability associated with brand development

---

Definitions:

Common Stock

Represents ownership shares in a corporation, granting holders voting rights and a share in the company's profits via dividends.

Lease Residual

The estimated value of a leased asset at the end of the lease term, important for setting lease payments and determining buyout options.

Equity Method

An accounting technique used to record investments in other companies, where the investment is initially recorded at cost and subsequently adjusted for the investor's share of the investee's profits or losses.