A Parent Brand That Is Associated with Multiple Products Through

question 49

Multiple Choice

A parent brand that is associated with multiple products through brand extensions can also be called a ________.

• A) category brand
• B) subbrand
• C) extension brand
• D) family brand
• E) line brand

---

Definitions:

Ethical Standards

Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness.

Avoiding Managers

Leaders who prefer to evade conflict, making decisions, or asserting control in management situations.

Assertive Style

describes a communication approach characterized by confidence and directness, allowing individuals to express thoughts and feelings openly while respecting others.

Avoiding Style

A conflict resolution style where individuals do not address the conflict directly, choosing instead to sidestep or withdraw from it.