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To Improve Employee Morale,Miller Brewing Has Tapped into Its Brewing

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To improve employee morale,Miller Brewing has tapped into its brewing heritage to generate some pride and passion.This is an example of internal branding.

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Definitions:

Decentralised Organisation

An organizational structure where decision-making power is distributed throughout various levels and departments rather than being centralized at the top.

Management Change

The process, initiative, or event that involves a significant shift in a company's management structure or strategy.

Business Unit

A segment within a larger organization that operates independently with its own strategy and financial objectives.

Profit Components

Specific elements that contribute to a company's profit, including revenue, cost of goods sold, operating expenses, and other income or costs.

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