Many Tactical Changes to the Marketing Program May Be Necessary

question 143

True/False

Many tactical changes to the marketing program may be necessary to maintain the strategic thrust and direction of the brand,but unless there is some change in the marketing environment,there is little need to deviate from a successful positioning.

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Definitions:

Equity Method

An accounting method used to assess the profits earned through an investment by recognizing income and dividends from the invested entity.

Amortization

The process of spreading out the original cost of an intangible asset over the duration it serves its purpose.

Dividends

Payments made by a corporation to its shareholder members, derived from the company's earnings.