There Are Six Criteria Used in Creating Brand Elements

question 81

Essay

There are six criteria used in creating brand elements. The first three can be characterized as "brand building" in terms of how brand equity can be built through the judicious choice of a brand element. The latter three are more "defensive" and are concerned with how the brand equity contained in the brand element can be leveraged and preserved in the face of different opportunities and constraints. List and briefly characterize the six criteria.

---

Definitions:

Unwanted Pregnancy

A pregnancy that occurs without the intention or desire of the pregnant individual, which can impact their mental, physical, and social health.

Financial Problems

Issues related to managing money, including difficulties in maintaining sufficient funds to cover expenses and debts.

Adaptation

The process by which organisms adjust to changes in their environment to enhance survival and reproduction.

Coping

The process of managing taxing circumstances, expending effort to solve personal and interpersonal problems, and seeking to master, minimize, or tolerate stress or conflict.