When Nike Attempts to Get Close to Its Customers at the Local

question 87

Multiple Choice

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes,equipment,and clothing to many of them,Nike is using which of the following marketing formats

• A) Differentiated marketing
• B) Consumer marketing
• C) Instructional marketing
• D) Partner marketing
• E) Grassroots marketing

---

Definitions:

Peer Review

The evaluation of work or performance by one or more people with similar competences as the producers of the work, often used in academia and professional fields.

Nonunion Grievance Processes

Procedures allowing employees not affiliated with a union to address complaints or disputes in the workplace.

Grievance Filing Rates

The frequency at which employees file formal complaints (grievances) against their employers, usually related to contract or work condition violations.

Past Practice

A term used in labor relations to refer to a customary practice that, over time, has become an accepted way of doing things despite not being formally written into a contract.