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A Marketer Is Interested in Segmenting a Business Market Based

question 107

Multiple Choice

A marketer is interested in segmenting a business market based on technology and customer capabilities.Which of the following major segmentation variables would most likely be used by the marketer to assist with the task

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Definitions:

Grammar

The set of structural rules governing the composition of phrases, clauses, and words in any given natural language.

Pragmatic Speech

The aspect of language use that focuses on practical and social communication skills, such as taking turns in conversation.

Overextension

A language development error where a child applies a word too broadly to objects that do not fit that word's meaning.

Referential Style

A mode of communication primarily concerned with conveying information and facts.

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